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Digital Marketing Manager

Individuals in this job are responsible for managing all forms of Digital Marketing activities like Search Engine Advertising, Search Engine Optimization, Social Media Marketing, Email Marketing, etc. to increase the brand’s online visibility and generate leads/sales.

Decide which digital channels must be targeted based on past performance and campaign goals. Plan and allocate the budgets for different digital channels and campaigns based on the set goals. Organize and interpret campaign analysis data in a detailed manner for the future use

Training Outcomes

Decide on which digital channels need to be targeted based on past performance and campaign goals
Plan and allocate the budgets for different digital channels and campaigns based on the set goals
Manage and meet project/task deadlines successfully
Identify technical issues related to the website which affect the visibility and rankings of the website in the search results
Analyze the web analytics and past customer data to identify the ideal target audience
Analyze and understand past campaign data and use it to identify best-performing channels
Manage and meet project/task deadlines successfully
Organize and interpret campaign analysis data in a detailed manner for the future use

About Digital Marketing Manager - Skill India

Pack Code	: MES/Q0706
Job Role	: Digital Marketing Manager
NSFQ Level	: 7
Job Description	: Manage daily digital marketing operations to increase the brand’s online visibility and generate leads/sales

COURSE DURATION

305 hrs.

WEEKLY

6 Days/ 4 Hours

Download Brochure

Course Fees

The complete syllabus of this digital marketing manager is given below:

Module 1

Describe opportunities in the media and entertainment industry

What is media and entertainment industry
Type Of Media
What opportunities available in media and entertainment industry

Importance of digital marketing

What exactly is marketing?
Understanding the Concept of Marketing

The difference between digital marketing and traditional marketing

What Traditional Marketing
Why move from Traditional Marketing to Digital Marketing?
How Digital Marketing and Traditional Marketing Work together?

Various forms of digital marketing

What is various form of digital marketing and why it is used
Blogging site and website
SEO, SMM , Email Marketing

Analyse how companies are using digital marketing to connect with their current and prospective customers

Case study to explain how a product or a Service is sold to a customer/buyer in a normal market.

Module 2

Define key performance indicators for each digital marketing channel

What is a digital marketing KPI?

Frequency of digital marketing reports to be shared with the key stakeholders

Frequency of digital marketing reports to be shared with the key stakeholders

Identify the primary target audience of the organization

What is Targeting?
Different Types of Targeting
Research Different different Type of targeting
Target Audience
Make a statergy for how to target your audience

Perform competitor research to analyze their product

What is competitor analayasis
How to do Competitor Analysis
Why is Competitor Analysis Important?
Type of Competitor Analysis ?

Evaluate the past customer data and do their demographic and interest profiling

Analyze current customer base to find out their common characteristics and interests
what is demographics
find out the people who are most intersest in your product

Digital marketing channels

What is digital marketing Channels
Why we used it
Research on digital marketing channel

Set-up digital marketing goals based on organization’s objectives

Set-up digital marketing goals based on organization’s objectives
How can Increasing Sales
Make a statergy for organization goal

Module 3

Identify the requirements to conduct the campaigns

Which online tool is used for image creation
Introduction of online tool
What is a Landing Page?
Importance of having a Landing Page
Rules to consider when creating a Landing Page.
Landing Page creation Tips and Tricks.

Set the deadlines for the implementation of digital marketing

How can we set deadline for digital marketing
Create a log sheet for digital marketing deadline

Test the set-up of campaigns

how can we set demo campaign without any error
set a demo campaign
Set a campaign on different different SMM channel

SEO

Introduction to seo and Search Engine Optimization Do We Optimize Search Engines In SEO?
Different types of Search Engines .
How search engine works? Crawling, Indexing, Ranking
White Hat, Black Hat & Grey Hat SEO
what is on-page seo, off-page seo ?
what is technical seo?
What Are Algorithms?
part -1
What Are Algorithms?part-2"
How To Start An SEO Project?
what is keyword analysis ? what are free and paid tool and types of keyword research
1 website { case study business analysis } steps
Short-Tail vs Long-Tail Keywords
What is Navigational Keyword ?
Navigational Keyword2
What is an informational keyword?
What are LSI Keywords? And Do They Help With SEO?
Singular vs Plural SEO Keywords
search different types of keywords and explain diffrences
How to Brainstorm SEO Keywords for Your Website
Case Study: Keyword Research
How to Use Semrush for Keyword Research
Use Keyword Planner - Google Ads
Keyword Ideas - Ubersuggest
Google Trends for Keyword Ideas
Keyword Prominence As A Google Ranking Factor
Keyword Research Project
On-page SEO checklist
How to Optimize Your URLs
Title Tag Optimization
What Are Meta Descriptions
What is the H1 Tag and Why it is Important
what is meta keywords?
what is internal and external link?
what is anchor text?
content keyword density
content optimization grammer
meta tag optimization
Alt image optimization
image compression
Keyword Cannibalization: What It Is and How to Avoid It?
tools we need to optimize keyword research free and paid
Technical seo checklist
what are sitemaps and types of sitemaps
how to submit site map
what is xml.html
what is robots.txt file
"xml sitemap , what is html
how to submit sitemap
robots.txr"
case study and assignments
what isn schema markup
website schema data
what is importance of backlink
do-follow / no-follow , what is DA/PA
link building forum posting
link building guest posting
infographic submission
vedio submission
Q/A submission
article submission"
ON-PAGE AND OFF-PAGE
GOOGLE MY BUSINESS

SMM

Facebook
Instagram
Twitter
LinkedIn
YouTube

Email Marketing

Understand how email marketing works
Creating email marketing campaigns
Using different tools to send bulk emails
Transactional mail and Direct mail
Creating sequence email list
Generating leads through email list
Customer engagement and retention

Review the campaign set-up matrices

Check all the matrices of audience targeting, advertising format, tracking and scheduling
How to target your audience
set a format for ads Champaign
set a schedule for ads campaign

Review the budget allocations for different campaigns

Set a budget for all digital marketing channel
set a budget for one campaign in all channel
review and ensure that the campaign budgets are set-up as per the plan

Module 4

Analyze the performance of campaigns and track metrics

How can we track the see the insight
Make a report for a performance daily / weekly / Monthly

Create a comparison report based on the performance of digital marketing campaigns

Compare all the campaign with different channel

Remove the low performing Campaign

How to stop the low performance ads with ads managers
Stop the ads who are giving low preference

Update campaign scheduling based on the most active hour of the day

How can we schedule a campaign on active hours
Research on most active hours audience

Update the campaign budgets

Update the campaign budgets based on their performance and conversion rates
View Insights and set budget for campaign

Module 5

Measure the overall impact of digital marketing campaigns on key performance metrics

How to see insights of reach, engagement, cost per click, cost per conversion
Create a log sheet for campaign performance matrices

Measure the performance of all digital marketing campaigns against the defined goals and objectives

Tracking Campaign Activity and User Engagement
How to see insights of website
create a log sheet for campaign performance matrices

Document a report including key performance metrics of all digital marketing campaigns

How can we create documentation for the all the digital campaign

Present the campaign performance and optimization reports to the stakeholders

How to compare report on different different channel

Create MIS reports from the data provided by the digital advertising platforms for the key stakeholders

How to create report for all digital channel i.e SMM SEO
Make a PPT for complete digital marketing channel

WHAT STUDENT SAYS ABOUT US?

Hrishi Computer Education provides the best digital and social media marketing courses. With great teaching from faculties to attaining good insights about social media concepts, it helped me widen my knowledge from basic to advance level. The course content is really great. I will highly recommend anyone who desires to be in the field of social media marketing. Thank you Hrishi Computer Education.

Hishita Patil

Thank you Hrishi Computer Education for providing an amazing and fun learning experience.

Hrishi Computer Education is one of the best digital marketing training institute in vasai west. The faculties helped me understand the different aspects of the course, from seo to content marketing. The sessions conducted are both practical and interactive. It was a good decision to enroll in Hrishi Computer Education.

Cleopus Almeida

Book a Free Demo / Get Full Programme Details

HRISHI Computer Education, one of the leading IT/ Computer Education Institutes in Vasai-Virar, is run under the visionary leadership of Mrs. Surekha Bhosale.

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Digital Marketing Manager

Training Outcomes

About Digital Marketing Manager - Skill India

COURSE DURATION

WEEKLY

Download Brochure

Download Brochure

Course Fees

Download Fees PDF

The complete syllabus of this digital marketing manager is given below:

Module 1

Module 2

Module 3

Module 4

Module 5

WHAT STUDENT SAYS ABOUT US?

Hishita Patil

Cleopus Almeida

HRISHI Computer Education, one of the leading IT/ Computer Education Institutes in Vasai-Virar, is run under the visionary leadership of Mrs. Surekha Bhosale.